Why
VikingRescueSquad
?

I used to be (read: still am, but I’m trying to de-clutter my environment) in love with the toy section at drugstores. The displays were always small, featured off-brand toys, were inexpensive, and seemed to cater to a specific, and often odd, type of play.

It was at one of these stores, a Rite Aid, that I bought a toy kit simply called “Rescue Squad.” 

It included a plastic survival knife, and… a toy grenade. I did, and still do, love thinking about the thought process, the approvals, the production conversations, the buyers–all that went into getting Rescue Squad on the shelf at a Rite Aid in Los Angeles, California. 

One could say the same about all the effort and time that goes into advertising.

Oh. And I added Vikings because Vikings need rescue squads, too.