AT&T Thanks
The Ask:
Make AT&T Thanks, their loyalty program, stand out against the other wildly popular and well know programs of other carriers.
Our Solution:
We choose to lean into one of the greatest assets that AT&T has, as one of the world’s largest entertainment companies, fans. By celebrating fandom in all shapes and sizes while letting people know whatever you’re into, with AT&T Thanks you can get more of it.
The Results:
Enrollment: Increased ~25% MoM
Redemption: Increased ~55% MoM
DTV
The Ask:
Make DTV feel like it’s part of the AT&T brand on a very limited budget in social.
Our Solution:
Highlight the quality of the content, the fact that it’s live and superior resolution.
We convinced our client partners to spend their digital banner production budget on a small shoot instead that could be used in with the same media buy.
The Results:
Leads: Increased 16% MoM
Enrollment: Increased 2-4% MoM