Playstation
I ran digital for Playstation for a few years. Most of that time was spent trying to establish the PS brand and igniting a fan base.
Little Big Planet 2 Launch
The Ask:
LBP2 was a huge jump from the first game. Allowing people to generate more complicated, more varied, and beautiful experiences. How can we show this in an interesting understandable way?
Our Solution:
We live-streamed a world record attempt for the longest continual gameplay. Giving us a chance to show the evolution of the game and well as a great platform for us to encourage and ask other players to create and share their levels.
Playstation Brand Evolution
There was a desire to move Playstation into an ownable space, but nothing big really stuck until The Show ‘09. A spot, a character, and an experience that went on to influence Playstations marketing (broadcast, social, web, events, and PR) for the next 2 years.