Swipe & Sensibility
The ask was to “make Tinder fun. Not just a hook-up app.” So we did what makes total sense and came up with the idea of what would happen if a Victorian era woman suddenly had access to what, when you really think about it, is an amazingly fun and exciting opportunity to meet people.
The Game Game
Tinder developed an AI tool to let people “Test Their Rizz”. It’s an AI game where one is put in potentially flirtatious or disastrous situations, and asked to respond verbally to the AI. Which also talks back. It’s actually kind of great. Seeing how much fun it was, and seeing how much fun it was to watch people take the test, we decided to do the next logical thing: cast a bunch of hot Twitch streamers to play the game live! We then cut down the streams into organic, paid, and acquisition-focused media.
Client
Tinder
Year
6/2025
Client
Tinder
Year
3/2025
Crushing on hearts…
and on numbers
We started working with Tinder when they were paying a lot for media to hit their kpi’s. We knew that through our audience-centric model and volume of work, we could help them hit their numbers.
And did we ever…
Client
Tinder
Year
2022-23