Two Nostalgic Brands Winning On Social Media
No huge surprise in 2025 that being consumer-up, not being precious, and having fun wins the attention of audiences beyond Gen Z. The views and comments on these TikToks are what it’s all about. You cannot buy this with media alone.
In 3 months on Brita we:
Beat Liquid Death, the water category leader
50.5 million
impressions
2.6 million
engagements
Client
Brita and Pine-Sol
Year
02/2025-7/2025
+11,000% BM
on TikTok
+6,000% BM
on Instagram