Making social media posts expressing Durex’s brand position of “creating a world of sexual freedom” has led us to some amazing places. It also led to a lot of people asking, “Why is this on my FYP?” in comments. Now these were posts getting 5, 15, sometimes over 30 MILLION ORGANIC VIEWS.

So we answered with more social posts that received millions more views. So naturally, we moved on to make a full-fledged music video. Granted, it didn’t perform as well as the shorter, more social pieces, but it’s still a great manifestation of what we were trying to achieve with the brand.