What “FYP” really stands for
Making social media posts expressing Durex’s brand position of “creating a world of sexual freedom” has led us to some amazing places. It also led to a lot of people asking, “Why is this on my FYP?” in comments. Now these were posts getting 5, 15, sometimes over 30 MILLION ORGANIC VIEWS.
So we answered with more social posts that received millions more views. So naturally, we moved on to make a full-fledged music video. Granted, it didn’t perform as well as the shorter, more social pieces, but it’s still a great manifestation of what we were trying to achieve with the brand.
Client
Durex
Year
2021-23
Extra-Cirricular
Categorized under NOT SURPRISING and WOW THAT’S SO SAD, a majority of adolescents learn about “sex” from porn sites, not from parents, or even the basic biology of sex or prevention from school.
We created Seggseduction. A content series to help this growing problem in simple, not shaming, unstigmatizing, ways. And of course we put it on the platform nearly every teenager young adult person that is potentially engaging in sex some day is spending A LOT of their time, TikTok.
Client
Durex
Year
2021-23
