19 Crimes Social
The Ask:
Nothing. The clients were happy and didn’t ask for anything.
We thought that our performance, which we saw as trending flat, could be improved.
Our Solution:
Modernize the brand’s look and feel to be more inclusive of today’s 19 Crimes drinker.
The Results:
Following: +22%
Engagement: +12%
Sterling Social
The Ask:
Make some social posts with these photos we shot with a stock photographer.
Our Solution:
Our Sterling brand positioning was “A serious wine that doesn’t take itself seriously”. So what else were we supposed to do with these photos, but lean in 1,000%.
The Results:
Client approved: Yep.
Engagement: +5-15%
