We pitched an original show, and it got made, the Z-Suite.
In 2022 Tubi reached out to my team and I to pitch concepts for original programming. Out of our concepts came Z-Suite, a failing fictional agency where the people in charge (boomers and Xers) were let go and replaced with all GenZ leadership.
We then set out to make the marketing for that echoed this very real transitional time for leadership, advertising, and the market.
Client
Tubi
Year
Show pitched: 2022
Marketing and on-air: 2024-2025
So Many Moods
Tubi has been known for having free streaming movies. Often ones with more insider, or cult-like, or niche-genre films.
But they wanted to break into original shows targeting Gen Z. So we created this 360 integrated campaign tapping into culture, platforms and media.
Client
Big Mood for Tubi
Year
04/2024